SIR KEITH MILLS GBE DL
Sir Keith Mills GBE DL is a British business entrepreneur who founded the Air Miles and Nectar customer loyalty programmes and has established numerous businesses, both in the UK and internationally. In September 2003, Sir Keith was appointed International President and CEO of London 2012, the company that successfully won the bid for the 2012 Olympic and Paralympic Games. Having established the London 2012 organisation which planned and organised the Games (LOCOG), Sir Keith remained as Deputy Chairman alongside Lord Sebastian Coe to oversee operations. In 2014, Sir Keith was Chairman of the Invictus Games, working with Prince Harry to deliver a new major international sport event for wounded servicemen and women. Sir Keith also chairs the Sported Foundation, the 1851 Trust, and The Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry.
Sir Keith is the founder and director of the British America’s Cup team, and Chairman and sole shareholder of the Origin Sports Group.
Sir Keith has received numerous awards including: Master Entrepreneur of the Year, Chief Executive of the Year, and the Sports Industry Businessman of the Year, and was knighted by The Queen in 2006 and again in 2013 for his services to sport.
“We selected Ecrebo as our digital receipts provider because they are an established business with an experienced support team operating 24/7. As a retailer that operates online and through a network of over 200 stores, this was a really important factor for us.”
PANDORA,Jo Glynn-Smith, VP of Marketing PANDORA
"As a result of this more targeted engagement, we’ve seen significant financial benefits through increased trip frequency, greater basket size, and increased cross-category engagement."
M&S,Harry Bullard, Head of Pricing & Promotions, M&S
"Ecrebo’s technology will complement and extend the channels through which we talk to our customers across the UK and enable us to reward them with offers that are tailored to their shopping habits."