Ecrebo was founded in 2010 by Dr. Hassan Hajji and David Vernon who felt that the point of sale, despite reaching every one of a retailer’s customers, was often only ever seen as a place where transactions are settled. Viewed as a marketing medium, however, it offers retailers some unique advantages:
- Unparalleled reach: 9 out of 10 transactions take place in-store, and point of sale is the only place where retailers can truly engage customers at scale
- Measurable ROI: Ecrebo’s point of sale marketing platform delivers a proven ROI that can be clinically measured. In our experience, point of sale marketing delivers an ROI higher than direct mail, email, and many other marketing channels frequently used by retailers
- Fully retailer-owned: Retailers have 100% share of voice when it comes to point of sale marketing. The customer’s attention is fully dedicated to the retailer, free of competing messages
- Precise targeting: The point of sale is where loyalty card and transaction data come together. This allows marketing communication to be targeted with unparalleled precision
Driven by this insight, Ecrebo signed up their first customer in 2011, and over the last few years, the company has grown quickly. Today, our technology delivers proven value to some of the world’s leading retailers. Our point of sale marketing platform has processed over £30 billion in transactions and delivered over 800 million personalised offers to date. At the same time, our point of sale marketing platform is leading innovation in digital marketing attribution and next-generation loyalty platforms.
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"As a result of this more targeted engagement, we’ve seen significant financial benefits through increased trip frequency, greater basket size, and increased cross-category engagement."
M&S,Harry Bullard, Head of Pricing & Promotions, M&S
"Ecrebo’s technology will complement and extend the channels through which we talk to our customers across the UK and enable us to reward them with offers that are tailored to their shopping habits."