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Insightful articles to help maximize the ROI of your receipt marketing program.

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Using data to take in-store shopper psychology to the next level

As shoppers, we all know the tactics retailers use to entice us to spend more. There’s the visually appealing, uncluttered entrance of a fashion retailer that captures the imagination and gets us into store. Or the deliberate positioning of bread and milk at the back of a supermarket to ensure you walk past other tempting items.

POS data
Sarah Todd
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