Ecrebo Blog

The latest thoughts from the Ecrebo team

David Buckingham, CEO

David Buckingham joined Ecrebo as CEO in March 2017 where he oversees the company’s global presence, international growth strategy and technology offering. With over 25 years’ experience within the retail and CPG insights and analytics space, David has held senior leadership positions at leading retail insights and analytics providers including Kantar Retail, IRI, Loyalty Management Group and i2c. Prior to joining Ecrebo, David was President of Aimia Shopper Insights in New York, where he headed up its North America division. Andy brings a wealth of enterprise technology and industry experience to Ecrebo’s commercial operation.

Recent Posts

Retail's Crystal Ball: What does the Future Hold?

by David Buckingham, CEO | November 8, 2018

If this past year is anything to go by, it’s safe to say next year will also be characterised by change. And lots of it.

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Can Fashion Retailers Use the Human Touch to Stay En Vogue?

by David Buckingham, CEO | October 29, 2018

In the constant battle to remain competitive, relevant and successful, the fashion industry has been one of the hardest hit by recent economic and political changes. According..

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The Rise of Click and Collect; Convenience, Experience and Opportunity

by David Buckingham, CEO | September 6, 2018

In today’s omnichannel world where everyone is competing with Amazon, retailers are continuously looking for ways to boost their offerings, improve customer experience and..

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Personalisation and Retail Loyalty in a Post-GDPR World

by David Buckingham, CEO | August 29, 2018

Harnessing the power of personalisation is a vital endeavour for retailers today, helping them elevate their brand and offerings in a highly competitive landscape. By tailoring..

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Are Retailers Being Blinded by the Shine of New Technology?

by David Buckingham, CEO | August 22, 2018

Shiny is good. We’re all guilty of focusing on new gadgets and being swayed by the novelty factor. But when it comes to implementing technology on a large scale in the retail..

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Data, POS and Converting Non-loyalty Customers

by David Buckingham, CEO | August 14, 2018

Open up your wallet. Apart from your bank cards and old receipts, I bet the rest of the pockets or card slots are filled with loyalty cards. Research by Statista suggests that..

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Are Shoppers Subscribed to the Idea of Retail Subscriptions?

by David Buckingham, CEO | July 4, 2018

What do shoppers really want from retailers nowadays? It’s a question that retailers are struggling to get their heads around as competitors suffer all around them. In 2017..

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