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Real-time data plays a critical role in retail. It can be used to inform marketing campaigns, personalisation efforts and enables retailers to be more agile when it comes to..
As consumers, we’re all aware that when we walk into a store, we are being influenced in some way or another. For years, retailers have been refining the art of keeping us in..
Data is a hugely valuable resource in retail and it’s generated with every customer interaction, whether that’s online or in-store. But, what happens to that data afterwards?..
Following mixed Christmas results for many of our high street retailers, they’re now focused on planning for the next seasonal shopping event to tempt us into stores. Easter is..
Data is important. We all know it – especially in the retail sector where data plays a starring role in shaping pricing strategies, stock decisions, customer insights and..
Many retailers will be crossing their fingers and hoping their Christmas wishes will come true this year. While Christmas is undoubtedly an important event for virtually every..
We asked 1000 UK consumers what they really thought about loyalty and personalisation.
For the full insights and analysis, download The Consumer Insight Index now.
Ecrebo is a point of sale marketing specialist, enabling retailers to deliver targeted offers and communications to customers at checkout alongside their paper or digital receipts.