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Michael Poyser, Chief Analytics Officer

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Black Friday or Blue Monday for retailers?

By Michael Poyser, Chief Analytics Officer | 27 November 2019
It’s that time of year again… no sooner have the orange and black of Halloween faded when Christmas is suddenly upon us. But in amongst the build-up to the festive ...

Using point of sale data to drive the top line

By Michael Poyser, Chief Analytics Officer | 15 October 2019
We all know our high streets are changing. Stores are closing and jobs disappearing, footfall is declining and shopping patterns are changing. Whatever the reasons ...

The retail CMO's seasonal trends checklist

By Michael Poyser, Chief Analytics Officer | 19 September 2019
You’re running multiple marketing events, promotions and seasonal campaigns. But how successful are they? Are your messages as targeted and relevant as they can be? Are ...

Data is always in fashion

By Michael Poyser, Chief Analytics Officer | 27 August 2019
Since the term ‘Big Data’ was coined in 2005, its use in optimising business processes and performance, and understanding customers has only become more important. The ...

The data download...

By Michael Poyser, Chief Analytics Officer | 15 August 2019
Ask the Expert: A Q&A with Michael Poyser, our Chief Analytics Officer [and data guru]  We all know that data plays a huge role within retail. But when it comes to ...

Powering the potency of real-time data

By Michael Poyser, Chief Analytics Officer | 21 June 2019
Real-time data plays a critical role in retail. It can be used to inform marketing campaigns, personalisation efforts and enables retailers to be more agile when it ...

The science behind store layout

By Michael Poyser, Chief Analytics Officer | 6 June 2019
As consumers, we’re all aware that when we walk into a store, we are being influenced in some way or another. For years, retailers have been refining the art of keeping ...

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