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We all know our high streets are changing. Stores are closing and jobs disappearing, footfall is declining and shopping patterns are changing. Whatever the reasons behind this..
You’re running multiple marketing events, promotions and seasonal campaigns. But how successful are they? Are your messages as targeted and relevant as they can be? Are you..
Since the term ‘Big Data’ was coined in 2005, its use in optimising business processes and performance, and understanding customers has only become more important. The value of..
We all know that data plays a huge role within retail. But when it comes to taking..
Real-time data plays a critical role in retail. It can be used to inform marketing campaigns, personalisation efforts and enables retailers to be more agile when it comes to..
As consumers, we’re all aware that when we walk into a store, we are being influenced in some way or another. For years, retailers have been refining the art of keeping us in..
Data is a hugely valuable resource in retail and it’s generated with every customer interaction, whether that’s online or in-store. But, what happens to that data afterwards?..
We asked 1000 UK consumers what they really thought about loyalty and personalisation.
For the full insights and analysis, download The Consumer Insight Index now.
Ecrebo is a point of sale marketing specialist, enabling retailers to deliver targeted offers and communications to customers at checkout alongside their paper or digital receipts.