Sarah Todd

Recent Posts

Capitalising on click and collect

By Sarah Todd | 30 August 2019
Many consumers are turning to click and collect for their online purchases rather than opting for home delivery. In fact, this is a growing market as shoppers recognise ...

Extending the life of the department store

By Sarah Todd | 17 May 2019
For the last few years we’ve been asking whether the high street is dead. The answers vary, with many people holding the opinion that it’s not quite the end yet, it just ...

A Note from Our New CEO

By Sarah Todd | 13 March 2017
Change is in the air at Ecrebo! On top of our recent funding news, we are pleased to announce David Buckingham as our new CEO. A UK native, David joins us from Aimia ...

The Demographic Divide: How Loyalty Schemes Can Stay Relevant to Different Users

By Sarah Todd | 19 January 2017
When we conducted some consumer research into the UK loyalty sector, we were surprised to see the generational divide that was apparent amongst loyalty scheme members. ...

Loyalty: The Great Leap Forward?

By Sarah Todd | 5 December 2016
Despite the promise of ‘big data’ and the revolutionary impact of the internet on retail, the business of communicating with your customers at the point of sale and ...

Black Friday – Loyalty should last a lifetime, not just a day

By Sarah Todd | 7 November 2016
Despite only having been widely adopted in the UK in 2013, Black Friday has quickly established itself as a firm fixture in the British retail calendar. Originally an ...

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