Ecrebo Blog

The latest thoughts from the Ecrebo team

Sarah Todd

Recent Posts

Extending the life of the department store

by Sarah Todd | May 17, 2019

For the last few years we’ve been asking whether the high street is dead. The answers vary, with many people holding the opinion that it’s not quite the end yet, it just needs..

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A Note from Our New CEO

by Sarah Todd | March 13, 2017

Change is in the air at Ecrebo! On top of our recent funding news, we are pleased to announce David Buckingham as our new CEO. A UK native, David joins us from Aimia Shopper..

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The Demographic Divide: How Loyalty Schemes Can Stay Relevant to Different Users

by Sarah Todd | January 19, 2017

When we conducted some consumer research into the UK loyalty sector, we were surprised to see the generational divide that was apparent amongst loyalty scheme members. This was..

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Loyalty: The Great Leap Forward?

by Sarah Todd | December 5, 2016

Despite the promise of ‘big data’ and the revolutionary impact of the internet on retail, the business of communicating with your customers at the point of sale and rewarding..

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Black Friday – Loyalty should last a lifetime, not just a day

by Sarah Todd | November 7, 2016

Despite only having been widely adopted in the UK in 2013, Black Friday has quickly established itself as a firm fixture in the British retail calendar. Originally an American..

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