Many consumers are turning to click and collect for their online purchases rather than opting for home delivery. In fact, this is a growing market as shoppers recognise the convenience of picking up their goods when it suits them. For example, retailers such as Boots and Next reported that 75% and 50% of online purchases were picked up in store last Christmas. And, according to GlobalData's latest report, the click and collect market is forecast to increase by 55.6% over the next five years to reach £9.6 billion by 2022. The good news for bricks and mortar stores is that estimates suggest 70% of those collecting or returning parcels make impulse in-store purchases.
With the benefits of click and collect clear, many retailers are expanding their use of the service to incorporate other brands, be it complementary or competitive. For example, Next recently announced it will offer an Amazon counter service in hundreds of its stores, enabling Amazon customers to collect their packages directly from Next counters.
Our CEO, David Buckingham, shares his thoughts on how retailers can capitalise on the click and collect opportunity, with Retail Sector.
Read the article in full: Capitalising on click and collect