The retail industry is a highly competitive and constantly changing market driven by factors such as the rise in online shopping and the growing influence consumer reviews have on others. Retailers adopt different tactics to tackle this, however Mike Grimes, who heads up Ecrebo North America, explains the importance of customer loyalty through personalisation to help retailers remain competitive.
Read Mike's blog in full via our U.S. website (opens in a new browser): Customer Loyalty Helps Retailers Survive Today's Tough Marketplace
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