In the battle between internet retailers and the High Street, the real winners are consumers. The online shopping experience delivers convenience, endless choice and the ability to compare products and prices; while the in-store environment delivers one key element that is completely missing online: the human touch. Shoppers are effectively getting the best of both worlds.
In an article with Retail Technology Innovation Hub, our CEO, David Buckingham, explains how retailers can replicate the online shopping experience - in-store.
Read the article in full: Best of both worlds: how to revive the High Street