With more than 3.8 billion U.S. consumers holding customer loyalty memberships, it is clear that shoppers still want to be a part of a retailer’s loyalty scheme. Analyst firm IHL Group identified the ability to use customer loyalty profiles in real-time at store level as one of eight technologies that increases retail sales. At Ecrebo, we know the importance of providing real-time targeted communications in store to drive loyalty. Mike Grimes, who heads up our Ecrebo in North America, explains how Ecrebo have helped retailers drive loyalty through our POS technology in his latest blog.
Read Mike’s blog in full here via our U.S. website: Leading U.S. Analyst Firm Confirms Using Customer Loyalty Profiles at the Store Level Increases Sales!