On the road @ Shoptalk: Shaking up the traditional conference and expo model

David Buckingham
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Last month, I and more than 5,000 of my retail industry peers made the trip to the bright lights of Las Vegas to attend Shoptalk 2017. Launched in 2016 by the founders of Money 20/20, Shoptalk has quickly developed a reputation as the new “blockbuster retail and ecommerce event”, exploring the rapid evolution of how consumers discover, shop and buy. I’ve been told by some that it’s akin to the SXSW Interactive Festival in Austin, Texas – where new technologies and business models are celebrated and the latest trends in consumer behaviours are discussed first hand by innovators and retailers alike.

What’s more, Shoptalk has completely re-written the script on retail industry tradeshows by putting more emphasis on, well, really good content. As Steve Rowen, managing partner for Retail Systems Research has said, “Shoptalk is a breath of fresh air to a somewhat staid conference and expo model. It had something for everyone.” According to Steve, Shoptalk has done a good job featuring content from retailers who are trying to help consumers flow through the shopping experience in a way that’s most comfortable for them, personally. 

This was my first time attending Shoptalk and it was great to see how much insightful content they managed to pack into four days. With speakers from some of the world’s leading retailers, I’m not surprised the event has generated such a buzz. Ecrebo will be participating at Shoptalk Europe in Copenhagen in October, and we’re all really excited to see how they’ll adapt the format for a European audience. But they’ve already managed to secure speakers from Google, Ikea, Tesco and Hudson’s Bay Company, so it’s shaping up to be another great event.

Even as a Shoptalk newbie, it didn’t take me long to figure out that the creators of this event are on to something special. Retail as we know it changes on a daily basis and Shoptalk has made it a point to be at the forefront of the future of retail. The themes from this year’s event were right on target for those of us in the know.

This may well be the most exciting time to be a retailer! The retail revolution is happening, and the Ecrebo team is thrilled to be a part of it – helping our clients improve in-store engagement and overall customer loyalty.


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