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Ecrebo Blog

The latest thoughts from the Ecrebo team

Analyst Firm Proves Customer Loyalty Profiles at Store Level Increases Revenues

With more than 3.8 billion U.S. consumers holding customer loyalty memberships, it is clear that shoppers still want to be a part of a retailer’s loyalty scheme. Analyst firm..


New doesn’t always mean better

by David Buckingham, CEO | November 28, 2017

The death of physical shops and, indeed the high street, has long been predicted based on the proliferation of online shopping. We’re bombarded with stats around just how much..


Is Black Friday in the UK really a big deal?

by David Buckingham, CEO | November 20, 2017

Not too long ago, the last weekend in November was a date that US retailers (and indeed consumers) planned for the entire year. Black Friday, the biggest shopping day in the..


Silver Bells, Loyal Bells: Black Friday Is Changing, Are You Changing With It?

Remember the days when Black Friday sales actually started on Black Friday? In recent years, the event has extended beyond and prior to the Friday after Thanksgiving. Many..


Ecrebo wins with Waitrose at the Retail Systems Awards

It’s always a fantastic feeling when the work you do is recognised by the wider industry, which is why we are particularly thrilled to have won the Retail Partnership of the..


Shoptalk Europe Makes Its (Successful) Mark in Copenhagen

Earlier this year, I was thrilled to attend Shoptalk 2017 in Las Vegas, one of the most talked-about, must-attend new conferences developed for the retail industry. So, I was..


Compete with Amazon by Not Competing with Amazon

A recent Retail Dive article entitled ‘4 ways to compete with Amazon as a small business’ claims that retailers should focus on customer experiences and spend less time..


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