Ecrebo Blog

The latest thoughts from the Ecrebo team

Revealing the Reality of Retail in 2018

by David Buckingham, CEO | May 16, 2018

As retailers fight for market share in a landscape characterised by intense competition, regulatory changes, new entrants and the continued encroachment of e-commerce giants..


Could Shoppertainment Help Rejuvenate Physical Retail?

by David Buckingham, CEO | May 10, 2018

With the retail industry currently in a state of disarray, brands are having to think outside of the box to find creative new ways of attracting customers into their..


Loyalty: The Generation Game

by David Buckingham, CEO | May 3, 2018

We all know that consumers love to shop, some more so than others, but typically, their habits and traits vary depending on their age. Take the use of e-commerce websites, for..


The Evolution of the Loyalty Scheme… As We Know It

by David Buckingham, CEO | April 27, 2018

The importance of retail loyalty schemes is well documented and well recognised. Whether it’s across an online environment, in-store or a combination of both, a sophisticated..


Are Loyalty Schemes Still as Valuable for Today’s Savvy Shopper?

by David Buckingham, CEO | April 16, 2018

Loyalty schemes within retail remain a popular concept. Two-thirds of shoppers globally have reported being a member of a loyalty scheme, with the most common benefits for..


Exploring the Future of Retail

by David Buckingham, CEO | March 22, 2018

We’ve been talking about the future of retail for quite some time now; trying to understand what the next two, five, or 10 years will look like and how the technology we’re..


The True Impact of Loyalty Schemes, Rewards and Personalisation on Consumer Behaviour

by David Buckingham, CEO | February 28, 2018

Despite a lot of media attention to the contrary, loyalty schemes continue to play a key role today, benefiting both the retailer and the consumer. In fact, for retailers..


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