Ecrebo Blog

The latest thoughts from the Ecrebo team

The Evolution of the Loyalty Scheme… As We Know It

by David Buckingham, CEO | April 27, 2018

The importance of retail loyalty schemes is well documented and well recognised. Whether it’s across an online environment, in-store or a combination of both, a sophisticated..


Let’s Get Personal — The Future of In-store Loyalty for Retail

by David Buckingham, CEO | January 25, 2018

With 2017 now well and truly behind us, there has never been a better time to reflect on what shaped the last 12 months, and what we might expect to be faced with in the new..


Personalisation done right

Personalisation continues to be a top priority for retailers, with brands large and small using data and technology to earn their customers’ loyalty. Personalisation has many..


Cultivating loyalty with more than just points

by David Vernon | February 9, 2017

Spend a pound and receive a point. The launch of the Tesco Clubcard in 1995 kick-started a revolution in customer loyalty schemes which saw points turned into currency for..


The Demographic Divide: How Loyalty Schemes Can Stay Relevant to Different Users

by Sarah Todd | January 19, 2017

When we conducted some consumer research into the UK loyalty sector, we were surprised to see the generational divide that was apparent amongst loyalty scheme members. This was..


The New Loyalty Landscape – More Complex But More Rewarding

The business of rewarding customers for their loyalty is not a new phenomenon. Over the last century, customer loyalty has evolved from a personal relationship between a..


Loyalty: The Great Leap Forward?

by Sarah Todd | December 5, 2016

Despite the promise of ‘big data’ and the revolutionary impact of the internet on retail, the business of communicating with your customers at the point of sale and rewarding..


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