Black Friday or Blue Monday for retailers?

By Michael Poyser, Chief Analytics Officer | 27 November 2019
It’s that time of year again… no sooner have the orange and black of Halloween faded when Christmas is suddenly upon us. But in amongst the build-up to the festive ...

The Evolution of the Loyalty Scheme… As We Know It

By David Buckingham, CEO | 27 April 2018
The importance of retail loyalty schemes is well documented and well recognised. Whether it’s across an online environment, in-store or a combination of both, a ...

Let’s Get Personal — The Future of In-store Loyalty for Retail

By David Buckingham, CEO | 25 January 2018
With 2017 now well and truly behind us, there has never been a better time to reflect on what shaped the last 12 months, and what we might expect to be faced with in the ...

Leading U.S. Analyst Firm Confirms Using Customer Loyalty Profiles at the Store Level Increases Sales!

By Mike Grimes, President, Ecrebo Inc. | 29 November 2017
With more than 3.8 billion U.S. consumers holding memberships in customer loyalty programs, according to the 2017 Colloquy Loyalty Census, it is clear that shoppers ...

3 Fantastic Rewards Programs That Drive Revenue

By Mike Grimes | 31 July 2017
A customer rewards program can be incredibly valuable for your company, as you probably already know. However, do you know exactly how to maximize sales and shopper ...

Customer Loyalty Helps Retailers Survive Today’s Tough Marketplace

By Mike Grimes | 24 July 2017
If you’re in retail, you already know the market is highly competitive and constantly changing.

Personalisation done right

By Sarah Todd, Head of Marketing | 13 July 2017
Personalisation continues to be a top priority for retailers, with brands large and small using data and technology to earn their customers’ loyalty. Personalisation has ...

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