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As consumers, we’re all aware that when we walk into a store, we are being influenced in some way or another. For years, retailers have been refining the art of keeping us in..
Data is a hugely valuable resource in retail and it’s generated with every customer interaction, whether that’s online or in-store. But, what happens to that data afterwards?..
As brick-and-mortar retailers come under increasing pressure, advances in cloud technology have made the in-store point of sale (POS) a data mine that could help boost revenues.
It’s that time of year again. The Coca Cola truck is making its way across the UK. Our town centres are lit up with fairy lights. And retailers’ hotly-anticipated Christmas..
Retailers are increasingly focusing on data and analytics to help make better business decisions and guide marketing initiatives. But when it comes to decision-making, putting..
There’s no doubt that taking a data-driven approach to the retail challenge is becoming a necessity. With the encroachment of online retailers and a constantly shifting market,..
We asked 1000 UK consumers what they really thought about loyalty and personalisation.
For the full insights and analysis, download The Consumer Insight Index now.
Ecrebo is a point of sale marketing specialist, enabling retailers to deliver targeted offers and communications to customers at checkout alongside their paper or digital receipts.