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Using data to take in-store shopper psychology to the next level

By Sarah Todd, Head of Marketing | 23 October 2019
As shoppers, we all know the tactics retailers use to entice us to spend more. There’s the visually appealing, uncluttered entrance of a fashion retailer that captures ...

Using point of sale data to drive the top line

By Michael Poyser, Chief Analytics Officer | 15 October 2019
We all know our high streets are changing. Stores are closing and jobs disappearing, footfall is declining and shopping patterns are changing. Whatever the reasons ...

The science behind store layout

By Michael Poyser, Chief Analytics Officer | 6 June 2019
As consumers, we’re all aware that when we walk into a store, we are being influenced in some way or another. For years, retailers have been refining the art of keeping ...

Unlocking the true potential of customer data

By Michael Poyser, Chief Analytics Officer | 8 May 2019
Data is a hugely valuable resource in retail and it’s generated with every customer interaction, whether that’s online or in-store. But, what happens to that data ...

How can point of sale data drive retailer revenues?

By Sarah Todd, Head of Marketing | 22 February 2019
As brick-and-mortar retailers come under increasing pressure, advances in cloud technology have made the in-store point of sale (POS) a data mine that could help boost ...

Wrapping up sales this Christmas

By Michael Poyser, Chief Analytics Officer | 28 November 2018
It’s that time of year again. The Coca Cola truck is making its way across the UK. Our town centres are lit up with fairy lights. And retailers’ hotly-anticipated ...

Getting more out of retail data

By Michael Poyser, Chief Analytics Officer | 22 November 2018
Retailers are increasingly focusing on data and analytics to help make better business decisions and guide marketing initiatives. But when it comes to decision-making, ...

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