Ecrebo Blog

The latest thoughts from the Ecrebo team

How can point of sale data drive retailer revenues?

by Sarah Todd, Head of Marketing | February 22, 2019

As brick-and-mortar retailers come under increasing pressure, advances in cloud technology have made the in-store point of sale (POS) a data mine that could help boost revenues.

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Data, POS and converting non-loyalty customers

by David Buckingham, CEO | August 14, 2018

Open up your wallet. Apart from your bank cards and old receipts, I bet the rest of the pockets or card slots are filled with loyalty cards. Research by Statista suggests that..

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If discounts equal supermarket success, why aren’t personalised offers more popular?

by David Buckingham, CEO | June 7, 2018

Supermarkets have always been notoriously competitive, with each company using its own unique methods to draw in shoppers. But as the marketplace becomes even more crowded,..

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