Using data to take in-store shopper psychology to the next level

By Sarah Todd, Head of Marketing | 23 October 2019
As shoppers, we all know the tactics retailers use to entice us to spend more. There’s the visually appealing, uncluttered entrance of a fashion retailer that captures ...

The science behind store layout

By Michael Poyser, Chief Analytics Officer | 6 June 2019
As consumers, we’re all aware that when we walk into a store, we are being influenced in some way or another. For years, retailers have been refining the art of keeping ...

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