Ecrebo Blog

Using data to take in-store shopper psychology to the next level

By Sarah Todd, Head of Marketing | October 23, 2019

As shoppers, we all know the tactics retailers use to entice us to spend more. There’s the visually appealing, uncluttered entrance of a fashion retailer that captures the imagination and gets us into store. Or the deliberate positioning of bread and milk at the back of a supermarket to ensure you walk past other tempting items.

In order to remain competitive, retailers need to achieve two goals: increase footfall and sell more items. The best way to do this is to create a better understanding of their customers, including what they buy and their decision-making process. Retailers are doing this by using data and creating insight on their customers and then acting on it through targeted 1:1 channels.

Our Chief Analytics Officer, Michael Poyser, shares his views on how retailers can use data to take in-store shopper psychology to the next level with Retail Sector.

Read the article in full: Using data to take in-store shopper psychology to the next level

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