Ecrebo Ltd has today announced that media and marketing services industry veteran Will Gardenswartz has joined the company as Chief Marketing Officer. In his role as CMO, Gardenswartz has responsibility for all marketing activities for Ecrebo globally with a focus on driving clear and consistent market positioning. Gardenswartz, who will be based in the U.S., joins Ecrebo’s executive leadership team and reports into CEO, David Buckingham.
Gardenswartz has extensive experience in media, ad-tech and marketing services. Most recently, he headed up strategy for Palomino Media Group, the agency charged with selling the first-party targeted TV ads on Vudu, Walmart’s streaming media service. Prior to that, Gardenswartz served in various marketing and strategy roles at Catalina Marketing as well as in several venture-backed ad-tech and marketing services start-ups. Gardenswartz started his career at former U.S. cable TV giant, Tele-Communications Inc. (TCI).
“We’re delighted to welcome Will to the Ecrebo team,” said David Buckingham, CEO of Ecrebo. “Will’s retail technology experience, and his strong understanding of the challenges and opportunities facing retailers today, will help us continue our journey as we establish ourselves at the forefront of enabling retailers to unlock customer value through real-time understanding and targeted communication.”
“I’m a big believer in point of sale marketing, because I’ve seen how well it works,” said Gardenswartz. "But, for several years now, I’ve felt POS marketing could be done in a more modern, retailer-centric way. Ecrebo has done exactly that. They’ve re-imagined and re-engineered POS marketing for the 21st century. Employing paper and digital receipts, Ecrebo’s software-only solution – that works with all legacy POS systems – delivers mass-personalised promotions more efficiently than any other channel. I look forward to helping Ecrebo spread that message to retailers and their partners.”