Retailers know receipts can be powerful marketing. Because every customer gets one, there’s no more cost-effective way to deliver mass personalized marketing. But, coaxing POS systems into issuing great looking messages and promotions is a big technical challenge.
Ecrebo’s Total Receipt Marketing changes that. Our elegant, SaaS solution lets retailers use their existing POS receipt printers to issue graphically compelling, precisely-targeted, receipt-based marketing. Adding colorful, interactive e-receipts is easy as flipping a switch.
The number one reason retailers don’t do more with their receipts is because anything and everything to do with receipts is time-consuming, highly-specialized and expensive for IT to implement.
Ecrebo’s TRM™ solution makes receipt marketing and customization fast and pain-free on all Toshiba 4690, Windows and Linux-based POS systems. Most installations take only a few weeks because we require no POS integration. Once installed, business users create and implement receipt-based programs via a WYSIWYG (What-You-See-Is-What-You-Get) portal. Ecrebo turns an IT Burden into a valuable marketing asset.
TRM makes it easy for retailers to target the right offers to the right customers using their own customer insights.
For less than the cost of email – and a fraction of the cost of direct mail – retailers can put smartly targeted store and/or brand offers into the hands of every shopper. Plus, targeted, receipt-based promotions are exactly the kind of retail media brands and suppliers are eager to support.