Ecrebo Ltd today announced that media and marketing services industry veteran Will Gardenswartz has joined the company as Chief Marketing Officer. In his role as CMO, Gardenswartz has responsibility for all marketing activities for Ecrebo globally with a focus on driving clear and consistent market positioning. Gardenswartz, who will be based in the U.S., joins Ecrebo’s executive leadership team and reports into CEO, David Buckingham.
“We’re delighted to welcome Will to the Ecrebo team,” said David Buckingham, CEO of Ecrebo. “Will’s retail technology experience, and his strong understanding of the challenges and opportunities facing retailers today, will help us continue our journey as we establish ourselves at the forefront of enabling retailers to unlock customer value through real-time understanding and targeted communication.”
“I’m a big believer in point of sale marketing, because I’ve seen how well it works,” said Gardenswartz. “But, for several years now, I’ve felt POS marketing could be done in a more modern, retailer-centric way. Ecrebo has done exactly that. They’ve re-imagined and re-engineered POS marketing for the 21st century. Employing paper and digital receipts, Ecrebo’s software-only solution – that works with all legacy POS systems – delivers mass-personalized promotions more efficiently than any other channel. I look forward to helping Ecrebo spread that message to retailers and their partners.”