Data is important. We all know it – especially in the retail sector where data plays a starring role in shaping pricing strategies,..
Today’s grocery sector faces many tough issues. Discount competition, new entrants. Store closures. Dwindling footfall. A crowded market. Luckily, OnPoint is on hand.
Our smart software helps some of the world’s leading retailers boost profits with relevant and targeted messaging, drawn from a wealth of real-time customer data.
Household names in retail trust us because they know our software is fully scalable. We’re constantly developing our technology to learn more – so you can sell more.
Our dedicated team works as hard as you do. So we won’t rest until you’re getting the very best out of our software and enjoying maximum return on investment.
Our powerful coupons already have already helped boost profits for a range of retailers. Handed to customers personally at the till with their receipt, targeted offers and incentives are among the many benefits that help drive return visits:
Turn your receipts into powerful marketing tools, with personalised real-time messages for every customer. Add logos, graphics and friendly individual greetings in seconds for that standout personal touch. Also gives your business:
Ensure you always reward the right customers at the right time with our flexible redemption engine. Our smart software evaluates and validates multiple promotions across multiple channels. So whether working in-store or online, it gives you:
Once the sale is in the bag, deliver a content-rich and clearly branded digital receipt via email. This content can be cleverly targeted, with attractive offers to encourage repeat purchases.
OnPoint’s clever design means you don’t have to change your point of sale (POS) hardware or software. Thanks to its lightweight and seamless integration, you only need to install OnPoint Capture on your POS, with no other alterations required.
OnPoint Capture is a standalone cross-platform application that works as a local service on virtually any POS system. Once installed, its adapter produces a set of modules that acquire and process relevant transactional data generated at the till. This information is then sent to the Ecrebo cloud, allowing further interaction with customers via printed or digital media.
Interaction is achieved through a lightweight integration deployment set, featuring data interception modules, executables and retailer-specific configuration files. These modules include a low-level Windows filter driver that intercepts print data from the POS application and submits it to OnPoint Capture for processing.
The solution is configured specifically for your individual POS set-up. Once you’ve activated the web-based OnPoint Manager, real-time delivery and configuration of targeted communications will begin, prompted by physical transactions at your till.
Carl Kirby CRM Marketing Manager, Waitrose
Harry Bullard Head of Pricing & Promotions, M&S