With over 90% of transactions occurring in-store, Ecrebo’s POS-based technology opens up a marketing channel with unparalleled reach and precision, enabling retailers to deliver targeted offers and communications to customers at the till alongside their paper or digital receipts.
In turn, customers benefit from relevant offers and incentives delivered in a convenient and non-intrusive way.
"As a result of this more targeted engagement, we’ve seen significant financial benefits through increased trip frequency, greater basket size, and increased cross-category engagement."
M&S,Harry Bullard, Head of Pricing & Promotions, M&S
"Ecrebo’s technology will complement and extend the channels through which we talk to our customers across the UK and enable us to reward them with offers that are tailored to their shopping habits."
Waitrose,Sam Winterson, Manager of Customer Loyalty, Waitrose
LATEST NEWS AND INSIGHT
Cultivating loyalty with more than just points
Spend a pound and receive a point. The launch of the Tesco Clubcard in 1995 kick-started a revolution in customer loyalty schemes which saw points turned into currency for shoppers. Take-up was high and the scheme proved an instant success for Tesco, who went on to enjoy a significant sales uplift […]
The Demographic Divide: How Loyalty Schemes Can Stay Relevant to Different Users
When we conducted some consumer research into the UK loyalty sector, we were surprised to see the generational divide that was apparent amongst loyalty scheme members. This was evident across nearly all our metrics, with younger shoppers noticeably less happy with the schemes they currently […]