Ecrebo Blog

The latest thoughts from the Ecrebo team

Data, POS and Converting Non-loyalty Customers

Open up your wallet. Apart from your bank cards and old receipts, I bet the rest of the pockets or card slots are filled with loyalty cards. Research by Statista suggests that..

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Getting the Most out of Seasonal Trends

Countless factors can potentially influence overall sales and activity on the high street and seasonal trends are certainly not new. Retailers have been trying to make the most..

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Why The Power Of The Coupon Shouldn’t Be Underestimated

by Andy Watts | July 11, 2018

The retail landscape is a brutal one. As the market becomes more saturated and e-commerce continues its domination, it’s becoming even harder for retailers to know how to keep..

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Are Shoppers Subscribed to the Idea of Retail Subscriptions?

by David Buckingham, CEO | July 4, 2018

What do shoppers really want from retailers nowadays? It’s a question that retailers are struggling to get their heads around as competitors suffer all around them. In 2017..

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Is Amazon Doing Everything Right?

by David Buckingham, CEO | June 22, 2018

When we talk about the success of e-commerce retailers today, many of us automatically think of Amazon. Founded in 1994 in Seattle, Washington by Jeff Bezos, Amazon is now the..

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For the Love of Loyalty Schemes

by David Buckingham, CEO | June 11, 2018

The loyalty scheme is something that many retailers still take advantage of. But they can no longer afford to take a simplistic view.

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If Discounts Equal Supermarket Success, Why aren’t Personalised Offers More Popular?

by David Buckingham, CEO | June 7, 2018

Supermarkets have always been notoriously competitive, with each company using its own unique methods to draw in shoppers. But as the marketplace becomes even more crowded,..

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