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Ecrebo Blog

The latest thoughts from the Ecrebo team

The True Impact of Loyalty Schemes, Rewards and Personalisation on Consumer Behaviour

by David Buckingham, CEO | February 28, 2018

Despite a lot of media attention to the contrary, loyalty schemes continue to play a key role today, benefiting both the retailer and the consumer. In fact, for retailers..


Let’s get personal — the future of in-store loyalty for retail

by David Buckingham, CEO | January 25, 2018

With 2017 now well and truly behind us, there has never been a better time to reflect on what shaped the last 12 months, and what we might expect to be faced with in the new..


Reflections on 2017

by David Buckingham, CEO | December 21, 2017

I’m sure we can all agree that it has been a whirlwind year for the retail industry. We’ve seen industry veterans battle for the lead spot in innovation and consumer loyalty...


In-store or online? Will Black Friday sales predict the future of retail?

by David Buckingham, CEO | December 7, 2017

With Black Friday come and gone, how exactly did retailers in the UK fare this year? And what, if anything, does this suggest for the retail sector going forward? According to..


New doesn’t always mean better

by David Buckingham, CEO | November 28, 2017

The death of physical shops and, indeed the high street, has long been predicted based on the proliferation of online shopping. We’re bombarded with stats around just how much..


Is Black Friday in the UK really a big deal?

by David Buckingham, CEO | November 20, 2017

Not too long ago, the last weekend in November was a date that US retailers (and indeed consumers) planned for the entire year. Black Friday, the biggest shopping day in the..


Ecrebo wins with Waitrose at the Retail Systems Awards

It’s always a fantastic feeling when the work you do is recognised by the wider industry, which is why we are particularly thrilled to have won the Retail Partnership of the..


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