Ecrebo Blog

The latest thoughts from the Ecrebo team

Getting Real-time Results from Real-time Data

There’s no doubt that taking a data-driven approach to the retail challenge is becoming a necessity. With the encroachment of online retailers and a constantly shifting market,..

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The Rise of Click and Collect; Convenience, Experience and Opportunity

by Andy Watts | September 6, 2018

In today’s omnichannel world where everyone is competing with Amazon, retailers are continuously looking for ways to boost their offerings, improve customer experience and..

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Personalisation and Retail Loyalty in a Post-GDPR World

by David Buckingham, CEO | August 29, 2018

Harnessing the power of personalisation is a vital endeavour for retailers today, helping them elevate their brand and offerings in a highly competitive landscape. By tailoring..

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Are Retailers Being Blinded by the Shine of New Technology?

by David Buckingham, CEO | August 22, 2018

Shiny is good. We’re all guilty of focusing on new gadgets and being swayed by the novelty factor. But when it comes to implementing technology on a large scale in the retail..

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Data, POS and Converting Non-loyalty Customers

Open up your wallet. Apart from your bank cards and old receipts, I bet the rest of the pockets or card slots are filled with loyalty cards. Research by Statista suggests that..

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Getting the Most out of Seasonal Trends

Countless factors can potentially influence overall sales and activity on the high street and seasonal trends are certainly not new. Retailers have been trying to make the most..

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Why The Power Of The Coupon Shouldn’t Be Underestimated

by Andy Watts | July 11, 2018

The retail landscape is a brutal one. As the market becomes more saturated and e-commerce continues its domination, it’s becoming even harder for retailers to know how to keep..

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