Dixons Carphone upgrades ‘message at till’ capabilities with point of sale marketing specialist Ecrebo
Ecrebo, the point of sale marketing specialist, today announced a five-year contract with Dixons Carphone, Europe’s leading specialist electrical and telecommunications retailer and services company.
The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of its megastores.
After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution’s sophistication and precision, allowing for better consumer targeting and personalisation. Ecrebo’s ability to meet Dixons Carphone’s requirements for flexibility, both in terms of its capability suite and deployment timelines, was another key factor in selecting Ecrebo.
Ecrebo Launches Its OnPoint Personalisation Engine Platform and Product Suite
New platform from Ecrebo now offers retailers more unique omnichannel marketing and promotions capabilities that “deliver real results in real time”.
OnPoint is the next generation of Ecrebo’s industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers.