Retailers Use Total Receipt Marketing® to Increase Profits
Stretch Offer
Customer spends $20 or less per trip.
Issue Fewer Paper Receipts
Customer is eligible to receive a colorful, interactive digital receipt.
Category Offer
Customer buys cosmetics, but never shoes.
Life-stage Offer
Customer has a baby ready for solid food.
Peripheral Department Offer
Customer never buys prepared foods.
Brand Supported Offer
Customer seldom buys Brawny paper towels.
Regulatory Messages
Customer purchases alcoholic beverages and state requires a warning.
Holiday Reminders
Customer is reminded of holiday specials.
Targeted Circular
Customer has a history of purchasing meat department specials.
Loyalty Reminders
Customer is close to earning a nice reward.
Support App Adoption
Customer is not on the retailer’s app.
SUPPORT E-COMMERCE
Customer is interested in shopping online.
NEXT ORDER OFFER
Customer buys 2 or 3 cans of Campbell’s soup.
