Dixons Carphone upgrades ‘message at till’ capabilities with point of sale marketing specialist Ecrebo
Ecrebo, the point of sale marketing specialist, today announced a five-year contract with Dixons Carphone, Europe’s leading specialist electrical and telecommunications retailer and services company.
The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of its megastores.
After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution’s sophistication and precision, allowing for better consumer targeting and personalisation.
Ecrebo report reveals 44% of UK shoppers put off by irrelevant offers
More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; according to our latest consumer research report, the UK Consumer Insight Index. In addition, 68% said they expected to be offered promotions based on their past purchases.