Amidst a highly competitive UK grocery retail market, ongoing inflation and the global cost of living crisis, which heavily affects retailers, particularly those in the grocery sector. How have they adapted their discounting strategies in response, and how can they enhance the effectiveness these strategies, ultimately fostering customer loyalty and increasing profitability.
We’ll cover these key themes:
• The rise of hard discounters is reshaping the market
• Traditional discounting is giving way to more sophisticated strategies
• Member-based pricing is gaining traction
• How leading UK grocers are integrating discounts with loyalty programmes
• The shift from points-based to cash-based rewards
• Strategies to increase customer engagement and retention
Download The Evolution of Discounting in the UK Grocery Retail Industry - Navigating Change and Best Practices Now
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