A recent headline, “Moody’s Raises Questions About the Future of Catalina Marketing,” signaled potential trouble for the US-based targeted marketing pioneer. For those who don’t know Catalina Marketing, the company was printing billions of precisely targeted offers and messages at supermarket checkouts in the US, Europe, and Japan more than fifteen years before anyone else. But Catalina's financial woes should not be read as the end of POS marketing.
In our‘Point-of-Sale Marketing’s Bright Future’whitepaper, you’ll discover:
Why digital offers aren’t the only way to activate Millennial customers
How paper – especially paper issued at POS – is still thriving
Why POS is the ideal place to deliver highly personalized offers and messages to in-store customers - at an unmatched scale
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