The UK Retail Reality Report

What are the biggest barriers to in-store loyalty schemes
and personalised offers? Find the answers by downloading
your FREE copy of the new Ecrebo Retail Reality Report. 

Compiled from interviews with more than 100 senior retail decision-makers, it shines a light on today’s loyalty landscape like never before and reveals that:


  • 52% say customer reluctance is the biggest barrier to sign-up to their loyalty scheme
  • 34% don’t have the right technology to personalise offers for their customers 
  • 13% say they still don’t understand GDPR’s potential impact


Our fascinating findings reveal the truth about how today’s retailers think about and use loyalty schemes – and the many barriers to making it happen.


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