OnPoint Genome™ | Turn Customer Data into Insights and Audiences

OnPoint Genome^™

For retailers who don’t know their customers well enough to engage in personalized marketing ⎼ or, for retailers who have a hard time quickly turning their data into actionable insights ⎼ we can help. Informed with real-time data from POS and e-commerce, our Genome solution helps business users understand and segment customers into audiences for cost-effective, precisely-targeted marketing, including, of course, Total Receipt Marketing^®. No help from the analytics department needed.

Stream

Real-time metrics from every lane at every store
Used for executive dashboards, stock-out alerts, security, and more

Insights / Data Visualization

Easy-to-use graphical interface
Business users create queries to unearth new marketing opportunities. No SQL skills required
Robust cross-selling analysis

Audience Builder

Audience segmentation tool for business users. No SQL skills required
Quickly create targeted lists for TRM^® (and other targeted media such as email and text) without help from the analytics or IT teams

Optimization

Business users create and run A/B tests to optimize TRM^®and other media performance
Continuous learning from all campaigns
Campaign suggestion engine (future)