It’s that time of year again… no sooner have the orange and black of Halloween faded when Christmas is suddenly upon us. But in amongst the build-up to the festive season, we’ve still got Black Friday to look forward to. Often seen by shoppers as the ideal opportunity to get ahead with gift buying, for many retailers, it remains a significant, and lucrative, date in the marketing calendar. While Black Friday may not be the be-all and end-all for every retailer, it remains a positive way for brands to drive footfall into stores, adding a new sales peak to the UK shopping calendar during what was a traditionally quiet period before Christmas.
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