According to the latest research commissioned by Ecrebo, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the pressure is on to comply. The research, conducted by independent survey firm Opinium, polled 101 UK retail decision-makers to gauge their views on the loyalty landscape, customer attitudes and the influence of external market factors.
.svg){kind=small}