2.3% uplift in sales across new multichannels
DIY and Trade serving retailer wanted to evolve from a traditional store focused business to a modern multichannel operation that puts data and personalization at the heart of the customer engagement process.
- Deploy CRM tooling
- Drive sales across new multichannels
- Test & learn to inform future Loyalty approaches
- Scale personalized approaches
- Scale Digital activity
- Deploy Loyalty scheme
Instore and new Online
incremental Sales Year1
incremental Sales Year1
£
0
m
Return on Investment
30:
1
Total Sales Uplift
0
%
Uplift in Sales (Initial Phase)
0
%
Large DIY and retailer, previously a traditional store focused business, was transformed to a modern multichannel operation utilizing Ecrebo offer and communication personalized targeting across new digital channels that put data and personalization at the heart of the customer engagement process. New CRM tooling and digital channels were used to drive incremental sales and a coherent orchestration across multichannel.