CAC 1/10th to 1/100th of next cheapest channel
Retailers needed a cost-effective way to drive digital engagement and create new advertising inventory. By leveraging QR codes on receipts, Ecrebo transformed the traditional receipt into a powerful retail media channel that reaches customers at the point of purchase.
One of our large grocery clients wanted to accelerate shopper conversion into their retail media network. More eyeballs in the network delivers more advertising dollars. Not only did Ecrebo accelerate Retail Media adoption at a fraction of the cost of other channels, we also opened a whole new advertising channel for the retailer.
Retail Media CAC less than 10% of next cheapest channel.
New Users
Across non-digital segments acquired via QR codes
More Inventory
Increased digital retail media opportunities
- More users using the app more often = more digital retail media inventory
- More profit and incremental sales per QR promoted promotion
- Better – even more saleable – digital retail media results for brand partners
- Reach customers at the critical moment of purchase decision
Store and partner offers are promoted with QR codes on receipts, reaching customers at the point of purchase when they’re most engaged. This innovative approach transforms traditional receipt marketing into a powerful retail media channel.
The dramatically lower customer acquisition costs make it economically viable to reach previously untapped non-digital customer segments, while delivering superior performance for brand partners compared to traditional digital channels.