2.0% incremental revenue uplift | 40:1 ROI
A leading retailer in the UK was looking to drive trade through provision of personalized offers and rewards to both their loyalty and non-loyalty customers of their food division.
- Drive share of wallet at Christmas
- Maximize trade performance at key seasonal times
- Personalized offers for their loyalty and non-loyalty customers throughout the year
In incremental sales measured
in one single day
in one single day
£
0
m
Of total yearly uplift
driven by Ecrebo
driven by Ecrebo
£
0
m
Total incremental revenue uplift
driven by Ecrebo
driven by Ecrebo
2.
0
%
ROI using margin contribution
/ Ecrebo costs ratio
/ Ecrebo costs ratio
40:
1
There was a £20m uplift in incremental revenue throughout the Christmas period with £2.5m coming in one day during peak week. 98m targeted coupons issued per year.
Over 200 personalized spend stretch campaigns were created and customers were targeted based on their historical spend behavior coupled with purchase history.