A recent headline, “Moody’s Raises Questions About the Future of Catalina
Marketing,” signalled potential trouble for the US-based targeted marketing pioneer. For those who don’t know Catalina Marketing, the company was printing billions of precisely targeted offers and messages at supermarket checkouts in the US, Europe and Japan more than fifteen years before anyone else. But Catalina's financial woes should not be read as the end of POS marketing.
In our ‘Point-of-Sale Marketing’s Bright Future’ white paper, you’ll discover: