Sarah Todd, Head of Marketing

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Using data to take in-store shopper psychology to the next level

By Sarah Todd, Head of Marketing | 23 October 2019
As shoppers, we all know the tactics retailers use to entice us to spend more. There’s the visually appealing, uncluttered entrance of a fashion retailer that captures ...

Reinvigorating the department store

By Sarah Todd, Head of Marketing | 23 August 2019
Department stores were once glamorous refuges from the mundane, offering an insight into the latest fashions and designs as well as a glimpse into luxurious living. By ...

Can emerging technology maintain personalisation in the age of cashierless retail stores?

By Sarah Todd, Head of Marketing | 1 July 2019
The retail landscape is fast evolving, shaped by changing customer demands, the growth of online retailers, increased competition and advances in technology. Regardless ...

Overcoming the high street blues

By Sarah Todd, Head of Marketing | 10 June 2019
Our CEO David Buckingham shares his thoughts with Retail & Leisure International on how to adopt change and make sure this isn’t the death of the high street.

Best of both worlds: how to revive the high street

By Sarah Todd, Head of Marketing | 17 April 2019
In the battle between internet retailers and the High Street, the real winners are consumers. The online shopping experience delivers convenience, endless choice and the ...

How can point of sale data drive retailer revenues?

By Sarah Todd, Head of Marketing | 22 February 2019
As brick-and-mortar retailers come under increasing pressure, advances in cloud technology have made the in-store point of sale (POS) a data mine that could help boost ...

Ecrebo to talk loyalty at Retail Week’s Tech. 2017 Conference

By Sarah Todd, Head of Marketing | 4 September 2017
The ‘Tech.’ conference, powered by Retail Week, is Europe’s largest annual festival of innovation in retail technology. With over 120 speakers from technology companies, ...

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