Ecrebo Blog

The latest thoughts from the Ecrebo team

Reviving the High Street

by David Buckingham, CEO | January 30, 2019

The reasons that online-only retailers are so successful are two-fold: convenience and choice. Shoppers can find exactly what they’re looking for, compare products and prices,..

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Getting Real-time Results from Real-time Data

There’s no doubt that taking a data-driven approach to the retail challenge is becoming a necessity. With the encroachment of online retailers and a constantly shifting market,..

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The Rise of Click and Collect; Convenience, Experience and Opportunity

by David Buckingham, CEO | September 6, 2018

In today’s omnichannel world where everyone is competing with Amazon, retailers are continuously looking for ways to boost their offerings, improve customer experience and..

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Personalisation and Retail Loyalty in a Post-GDPR World

by David Buckingham, CEO | August 29, 2018

Harnessing the power of personalisation is a vital endeavour for retailers today, helping them elevate their brand and offerings in a highly competitive landscape. By tailoring..

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If Discounts Equal Supermarket Success, Why aren’t Personalised Offers More Popular?

by David Buckingham, CEO | June 7, 2018

Supermarkets have always been notoriously competitive, with each company using its own unique methods to draw in shoppers. But as the marketplace becomes even more crowded,..

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Getting Personal with Grocery Store Shoppers

by David Buckingham, CEO | August 3, 2017

The grocery store. What started out at the beginning of the twentieth century as a small shop selling only dry goods, has transformed itself into a formidable industry..

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Getting Personalisation Right

Personalisation continues to dominate retailer’s priorities, with brands and retailers (large and small) using data and technology to earn their customers’ loyalty...

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