Ecrebo vs traditional loyalty marketing: traditional loyalty marketing rewards identified members after they buy, through points, emails and app offers. Ecrebo works at the moment of purchase: it reads each transaction at the POS and returns a personalized offer in roughly 250 milliseconds, reaching every eligible shopper at the till, not just loyalty members.
Ecrebo vs traditional loyalty marketing at a glance
| Dimension | Ecrebo (real-time, at-till engagement) | Traditional loyalty marketing |
|---|---|---|
| What triggers the offer | The live transaction at the point of sale | A scheduled campaign sent after the purchase |
| When the customer receives it | At checkout, within roughly 250 milliseconds | Days or weeks later, by email, mail or app |
| Who it reaches | Every eligible transaction, including shoppers who are not loyalty members | Only identified members who have signed up and scan a card or app |
| Customer effort required | None: the offer arrives via coupon at till or digital channels | Join, scan, then remember to clip, activate or enter a code |
| What personalization is based on | What is in the basket right now, plus purchase history where available | Historical segments and past purchase data |
| Channels | Coupon at till, digital receipt and ecommerce checkout | Email, direct mail, app and loyalty statements |
| Infrastructure needed | Connects to the existing POS with no new hardware or retailer servers | A CRM or loyalty database, member IDs and card or app infrastructure |
| How results are measured | 100% of transactions captured, so each campaign’s incremental effect can be measured | Redemption counts and before-and-after revenue comparisons |
| Balance sheet impact | No points liability | Points programs carry an outstanding points liability |
The key difference: timing and reach
Traditional loyalty programs depend on customers joining, identifying themselves and acting on an offer later. That limits reach to the members who engage. Ecrebo connects to the existing POS and makes a decision during the transaction itself, so the offer is in the shopper’s hand before they leave the till, delivered as a coupon at till or on a digital receipt.
Why relevance at checkout matters
Personalized offers only work if they are relevant. McKinsey’s research on personalization found that 76 percent of consumers said personalized communications were a key factor in prompting them to consider a brand, and that getting personalization right most often drives a 10 to 15 percent revenue lift. Basing the offer on the basket that is being bought right now is one of the most direct ways to make it relevant.
Replace or complement your loyalty program?
In most cases, complement. Ecrebo does not require retailers to replace an existing scheme. It adds a real-time channel at the point of sale, and its promo engine and data and analytics tools let teams target offers and measure the incremental effect of every campaign, in store and online.
COMMON QUESTIONS
Is Ecrebo a loyalty program?
No. Ecrebo is a real-time retail engagement platform. It connects to a retailer’s existing POS and uses each transaction to trigger a personalized coupon, digital receipt message or loyalty trigger. It can run alongside an existing loyalty program rather than replacing it.
Do shoppers need to sign up to receive Ecrebo offers?
No. Because the offer is generated from the transaction itself, coupon-at-till offers can reach every eligible shopper at checkout, including people who are not loyalty members.
Can Ecrebo work with an existing loyalty scheme?
Yes. Ecrebo can deliver loyalty messaging and triggers at the till and on digital receipts, giving an existing scheme a real-time channel at the moment of purchase.
How is performance measured?
Ecrebo captures 100% of POS transactions in real time, so retailers can connect each offer to what was bought afterwards and measure a campaign’s incremental effect rather than relying on before-and-after revenue.
Want to see how it would work with your POS? Book a demo.