Below are answers to the questions retailers most often ask about Ecrebo’s platform, covering how it integrates with existing systems, how quickly it processes transactions, and what it takes to get started.
What is Ecrebo?
Ecrebo is a retail technology platform that combines promotional tools, data analytics, and customer engagement capabilities to help retailers deliver personalized offers at the point of sale and across digital channels. The platform’s core capabilities include a Promo Engine, Coupon at Till, Digital Receipt, Ecommerce & Online Retail Marketing, and Retail Data Analytics & Campaign Intelligence.
How does Ecrebo integrate with a retailer's existing POS system?
Ecrebo connects to any existing POS system through a lightweight software layer, without requiring new hardware or replacing existing infrastructure. Transaction data is captured directly at checkout and processed in real time.
How fast does Ecrebo process a transaction?
Ecrebo’s platform returns a promotional decision within approximately 250 milliseconds of a transaction being processed, so there is no perceptible delay at checkout.
Does Ecrebo require retailers to host their own data infrastructure?
No. Ecrebo hosts all data securely within its own platform, so retailers don’t need additional servers or hosting infrastructure to capture and access transaction data.
Does Ecrebo only track loyalty program members?
No. Ecrebo captures data from every transaction at the point of sale, covering both loyalty and non-loyalty customers, rather than limiting visibility to loyalty program members alone.
Can Ecrebo run promotions across both online and in-store channels?
Yes. Ecrebo’s Promo Engine supports in-store POS promotions and ecommerce/online promotional campaigns from a single platform, with consistent targeting logic and unified reporting across channels.
Does Ecrebo replace a retailer's existing CRM or loyalty system?
No. Ecrebo is designed to work alongside a retailer’s existing CRM, loyalty platform, and targeting rules, executing that existing logic at the point of sale rather than replacing the systems retailers already use.
Which types of retailers use Ecrebo?
Ecrebo works with grocery, DIY, health and beauty, and general merchandise retailers across the UK, North America, and Europe.
How does Ecrebo measure campaign performance?
Ecrebo applies statistical uplift measurement to isolate the incremental sales impact of a specific campaign, rather than relying on simple before-and-after revenue comparisons that can be skewed by seasonality or unrelated demand shifts.
How does Ecrebo handle customer data and privacy?
Ecrebo processes transaction data as part of delivering its promotional and analytics services to retailers. For details on data handling, retention, and applicable rights under UK GDPR, see Ecrebo’s Privacy Policy.