Ecrebo Blog

The latest thoughts from the Ecrebo team

David Buckingham, CEO

David Buckingham joined Ecrebo as CEO in March 2017 where he oversees the company’s global presence, international growth strategy and technology offering. With over 25 years’ experience within the retail and CPG insights and analytics space, David has held senior leadership positions at leading retail insights and analytics providers including Kantar Retail, IRI, Loyalty Management Group and i2c. Prior to joining Ecrebo, David was President of Aimia Shopper Insights in New York, where he headed up its North America division. Andy brings a wealth of enterprise technology and industry experience to Ecrebo’s commercial operation.

Recent Posts

Personalisation and Retail Loyalty in a Post-GDPR World

by David Buckingham, CEO | August 29, 2018

Harnessing the power of personalisation is a vital endeavour for retailers today, helping them elevate their brand and offerings in a highly competitive landscape. By tailoring..

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Are Retailers Being Blinded by the Shine of New Technology?

by David Buckingham, CEO | August 22, 2018

Shiny is good. We’re all guilty of focusing on new gadgets and being swayed by the novelty factor. But when it comes to implementing technology on a large scale in the retail..

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Are Shoppers Subscribed to the Idea of Retail Subscriptions?

by David Buckingham, CEO | July 4, 2018

What do shoppers really want from retailers nowadays? It’s a question that retailers are struggling to get their heads around as competitors suffer all around them. In 2017..

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Is Amazon Doing Everything Right?

by David Buckingham, CEO | June 22, 2018

When we talk about the success of e-commerce retailers today, many of us automatically think of Amazon. Founded in 1994 in Seattle, Washington by Jeff Bezos, Amazon is now the..

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For the Love of Loyalty Schemes

by David Buckingham, CEO | June 11, 2018

The loyalty scheme is something that many retailers still take advantage of. But they can no longer afford to take a simplistic view.

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If Discounts Equal Supermarket Success, Why aren’t Personalised Offers More Popular?

by David Buckingham, CEO | June 7, 2018

Supermarkets have always been notoriously competitive, with each company using its own unique methods to draw in shoppers. But as the marketplace becomes even more crowded,..

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Is the Decline of the High Street a Generational Issue?

by David Buckingham, CEO | May 31, 2018

No one can escape the fact that high street shopping in the UK is in decline, and retailers are under no illusion of the wider repercussions that it may have for their industry..

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