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David Buckingham, CEO

David Buckingham joined Ecrebo as CEO in March 2017 where he oversees the company’s global presence, international growth strategy and technology offering. With over 25 years’ experience within the retail and CPG insights and analytics space, David has held senior leadership positions at leading retail insights and analytics providers including Kantar Retail, IRI, Loyalty Management Group and i2c. Prior to joining Ecrebo, David was President of Aimia Shopper Insights in New York, where he headed up its North America division. Andy brings a wealth of enterprise technology and industry experience to Ecrebo’s commercial operation.

Recent Posts

Has the Department Store Had its Day?

by David Buckingham, CEO | December 12, 2018

I’m sure we can all recall the old-school glamour of department stores of the past. Modelled as gateways to new fashions, new designs and a refuge from the mundane, department..

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Black Friday retrospective — has the novelty worn off?

by David Buckingham, CEO | December 5, 2018

The four-day Black Friday weekend is over for another year and it’s an interesting time to reflect on the event and compare shopper behaviour with previous years. In 2017, the..

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Retail's Crystal Ball: What does the Future Hold?

by David Buckingham, CEO | November 8, 2018

If this past year is anything to go by, it’s safe to say next year will also be characterised by change. And lots of it.

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Personalisation and Retail Loyalty in a Post-GDPR World

by David Buckingham, CEO | August 29, 2018

Harnessing the power of personalisation is a vital endeavour for retailers today, helping them elevate their brand and offerings in a highly competitive landscape. By tailoring..

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Are Retailers Being Blinded by the Shine of New Technology?

by David Buckingham, CEO | August 22, 2018

Shiny is good. We’re all guilty of focusing on new gadgets and being swayed by the novelty factor. But when it comes to implementing technology on a large scale in the retail..

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Are Shoppers Subscribed to the Idea of Retail Subscriptions?

by David Buckingham, CEO | July 4, 2018

What do shoppers really want from retailers nowadays? It’s a question that retailers are struggling to get their heads around as competitors suffer all around them. In 2017..

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Is Amazon Doing Everything Right?

by David Buckingham, CEO | June 22, 2018

When we talk about the success of e-commerce retailers today, many of us automatically think of Amazon. Founded in 1994 in Seattle, Washington by Jeff Bezos, Amazon is now the..

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