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Ecrebo Blog

The latest thoughts from the Ecrebo team

David Buckingham, CEO

David Buckingham joined Ecrebo as CEO in March 2017 where he oversees the company’s global presence, international growth strategy and technology offering. With over 25 years’ experience within the retail and CPG insights and analytics space, David has held senior leadership positions at leading retail insights and analytics providers including Kantar Retail, IRI, Loyalty Management Group and i2c. Prior to joining Ecrebo, David was President of Aimia Shopper Insights in New York, where he headed up its North America division. Andy brings a wealth of enterprise technology and industry experience to Ecrebo’s commercial operation.

Recent Posts

Are Loyalty Schemes Still as Valuable for Today’s Savvy Shopper?

by David Buckingham, CEO | April 16, 2018

Loyalty schemes within retail remain a popular concept. Two-thirds of shoppers globally have reported being a member of a loyalty scheme, with the most common benefits for..


Exploring the Future of Retail

by David Buckingham, CEO | March 22, 2018

We’ve been talking about the future of retail for quite some time now; trying to understand what the next two, five, or 10 years will look like and how the technology we’re..


The True Impact of Loyalty Schemes, Rewards and Personalisation on Consumer Behaviour

by David Buckingham, CEO | February 28, 2018

Despite a lot of media attention to the contrary, loyalty schemes continue to play a key role today, benefiting both the retailer and the consumer. In fact, for retailers..


Let’s Get Personal — The Future of In-store Loyalty for Retail

by David Buckingham, CEO | January 25, 2018

With 2017 now well and truly behind us, there has never been a better time to reflect on what shaped the last 12 months, and what we might expect to be faced with in the new..


Reflections on 2017

by David Buckingham, CEO | December 21, 2017

I’m sure we can all agree that it has been a whirlwind year for the retail industry. We’ve seen industry veterans battle for the lead spot in innovation and consumer loyalty...


In-store or online? Will Black Friday sales predict the future of retail?

by David Buckingham, CEO | December 7, 2017

With Black Friday come and gone, how exactly did retailers in the UK fare this year? And what, if anything, does this suggest for the retail sector going forward? According to..


New doesn’t always mean better

by David Buckingham, CEO | November 28, 2017

The death of physical shops and, indeed the high street, has long been predicted based on the proliferation of online shopping. We’re bombarded with stats around just how much..


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