Ecrebo and Morrisons Announce Strategic Partnership to Boost Customer Engagement, Loyalty and Value
Ecrebo, a leader in real-time retail engagement technology, and Morrisons, one of the UK’s foremost supermarket groups, today announce a new partnership to enhance personalized customer engagement, strengthen loyalty and deliver greater value to Morrisons shoppers.
This collaboration will see Morrisons adopt the Ecrebo platform to transform how it communicates with customers at the point of sale and beyond. Leveraging Ecrebo’s data-driven technology, Morrisons will be able to deliver tailored, relevant offers and communications in real time, increasing customer satisfaction and driving measurable commercial outcomes.
We are thrilled to partner with Morrisons to bring real-time, personalized engagement to millions of shoppers. By combining Morrisons’ focus on customer value with Ecrebo’s proven platform, we can help deliver more meaningful experiences at the moment they matter most — at checkout and post-purchase.
David Buckingham
CEO, Ecrebo
Delivering value for our customers is at the heart of everything we do at Morrisons. This partnership with Ecrebo will help us build deeper connections with shoppers by providing more relevant, timely offers that enhance their experience and reward their loyalty.
Matt Mclellan
CCO, Group Customer and Data Officer & Marketing Director, Morrisons
Proven Impact Across Five Core Growth Areas
Retailers using Ecrebo’s platform have demonstrated tangible improvements across five key performance areas including:
- Increasing basket size – driving higher spend on shop visits.
- Growing visit frequency – encouraging shoppers to return more often.
- Raising advertising revenue – enabling smarter, high-return promotional activity.
- Enhancing digital engagement – growing adoption of digital channels.
- Expanding multichannel shopping – encouraging customers to engage across more touchpoints.
These results come from Ecrebo’s ability to connect physical and digital channels seamlessly, reaching 100% of customers with relevant, timely messages and offers that influence behavior and help retailers increase loyalty, value and spend.
The partnership will see Morrisons deploy Ecrebo’s real-time engagement tools across its stores, enabling personalized promotional offers delivered on paper and digital receipts at the point of sale, and through extended digital channels. The approach is designed to complement Morrisons’ existing loyalty and customer programs, while unlocking new opportunities to deepen personalized engagement with shoppers.
This announcement reinforces both organizations’ commitment to innovation in customer engagement, harnessing data, analytics and real-time execution to deliver value for customers and strong commercial outcomes for Morrisons.
What this means for retailers
The partnership shows what real-time engagement at the till looks like at supermarket scale: personalized offers delivered on paper and digital receipts at the point of sale, working alongside an existing loyalty program rather than replacing it. Because Ecrebo connects to the POS a retailer already has, this layer can be added without new hardware.
See the results other retailers have achieved in our case studies, or book a 20-minute walkthrough to see how it would work in your stores.
About Ecrebo
Ecrebo is a UK-based technology company providing a real-time engagement platform that turns everyday retail interactions into personalized marketing opportunities, helping retailers increase loyalty and revenue. With proven results across key commercial growth areas and the ability to connect physical and digital shopping channels, Ecrebo enables retailers to connect with 100% of their customers with the right message at the right time.
About Morrisons
Founded in 1899 and headquartered in the UK, Morrisons operates hundreds of supermarkets and convenience stores nationwide, serving millions of customers with fresh food, groceries and services. Committed to quality, value and service, Morrisons continues to innovate to meet the evolving needs of its customers.
Media Contacts
Ecrebo
info@ecrebo.com
Morrisons
pressoffice@morrisonsplc.co.uk