Today’s customers crave personalized experiences. 66% of people expect companies to understand their unique needs and expectations. Get this right, and you’ll be rewarded with customer loyalty – 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. And yet, 64% feel that retailers don’t truly know them. Here’s an opportunity for you to set your business apart by providing your customers with highly targeted, relevant marketing. But to do that, you need to understand their behaviors, preferences, and spending habits. This is where point of sale (POS) tracking can help.
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