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Black Friday or Blue Monday for retailers?

By Michael Poyser, Chief Analytics Officer | 27 November 2019
It’s that time of year again… no sooner have the orange and black of Halloween faded when Christmas is suddenly upon us. But in amongst the build-up to the festive ...

Data is always in fashion

By Michael Poyser, Chief Analytics Officer | 27 August 2019
Since the term ‘Big Data’ was coined in 2005, its use in optimising business processes and performance, and understanding customers has only become more important. The ...

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